Brain Box Gurukul
We have 25 years of corporate experience & built 7 of our own startups. Our portfolio includes India's #9 podcast in 2022 (Spotify), 'publicly' building 1-10,000 subscribers on YouTube in 100 days & our 7 social media channels have a loyal 250,000+ audience. Sign up for a weekly Marketing & Sales actionable dose. Real Results. No Fluff.
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What's Saratoga Water got to do with Branding?
Hi Reader, Are you thinking "What the hell's Saratoga Water?" You're not alone. On February 6th, hardly anyone had even heard of them - but after fitness influencer Ashton Hall’s viral morning routine video and amassing a billion views, many people now know the premium bottled water brand. Unprecedented Business Impact The viral moment has had tangible effects on Saratoga Water’s visibility and sales. Google searches for the brand surged by an astonishing 1,379%, while its parent company,...
READ POSTWhy are "Short Form" Videos Becoming Longer?
Hi Reader In the dynamic realm of social media, short-form video content has become a dominant force, captivating audiences with bite-sized entertainment and information. Platforms like TikTok revolutionized the landscape with snappy, engaging videos that captivated audiences worldwide. However, a notable shift is underway. There's a major shift from bite-sized clips (30 to 60-seconds) to more substantial three-minute narratives. This transition is evident across major platforms —YouTube...
READ POSTThe "Dead Horse" Theory
Hi Reader In the fast-paced world of startups, resilience is often celebrated. Being a 4x founder, I can vouch that founders are encouraged to “never give up,” “push through adversity,” and “keep going no matter what.” But what if perseverance is actually holding you back? Enter the Dead Horse Theory—a concept that every entrepreneur, founder, and leader must understand to avoid sinking time, energy, and resources into a lost cause. What is the Dead Horse Theory? The Dead Horse Theory is a...
READ POSTSales Outreach in 2025
Hi Reader When I started my career in B2B Sales in 2005, sales outreach was fairly simple. Reach as many clients as you can & therefore you close more business. And 2 decades later? Sales Outreach is no longer a numbers game. IT'S A STRATEGIC ONE! This month’s newsletter dives deep into this paradigm shift, exploring why tracking, analyzing, and strategically acting on outreach data has become non-negotiable for today’s successful sales organizations. Whether you’re a solopreneur, an...
READ POSTOne of the hottest trends in 2025: Color Drenching!
One of the hottest trends in 2025: Color Drenching! The first "guest" newsletter.. First of all, the content of this newsletter comes from Arpita, who ran an Interior Designing startup before co-founding Brain Box Catalysts. Since she's not only designed all the 18 franchise outlets in our first 2 startups, but also designed a whole tonne of podcast covers, videos & brand websites, she'd be the perfect person to explain why "Color Drenching" - which has been taking over interior design - is...
READ POSTPersonal Branding: Key Insights from HBR Special Issue
A Modern & Nuanced Approach to Personal Branding Dear Community, While we've been into the personal branding space for a long time now, today's newsletter explores key insights from the Harvard Business Review (HBR) Special Issue on personal branding. In today’s hyper-competitive environment, there's absolutely no doubt that establishing a strong personal brand is essential for professional success. A personal brand is how others perceive your unique value, and it influences opportunities...
READ POST'Publicly' building my 4th startup: Week 1
'Publicly' building my 4th startup: Week 1 Dear Community, When I floated the idea of building my fourth startup in public, your enthusiastic “yes” was overwhelming. Today, I’m excited to share the first chapter of Brain Box Gurukul’s journey with you, marking the beginning of our weekly chronicles in educational technology. Why Another EdTech Startup? The “why” behind any startup is crucial, and Brain Box Gurukul’s genesis stems from a unique intersection of experiences and market...
READ POSTThe Secret Behind Record Breaking Quarterly Profits of Netflix!
THE FLYWHEEL EFFECT Two decades ago, Jeff Bezos coined the term “flywheel” to describe Amazon’s growth strategy. The flywheel effect is a self-reinforcing growth loop where small, strategic actions build momentum over time, driving exponential business success. This self-reinforcing loop—where investments drive engagement, which lowers churn, improves cash flow, and enables more investment—has turned Amazon into a $2.4 trillion giant. Now, Netflix is replicating the same model. Netflix’s...
READ POST$1 trillion wiped out in 1 day!
WHY Tech stocks lost $1tn+ in 1 day! This week (Jan 27, 2025) the global stock market faced a dramatic shakeup, as technology stocks plunged in response to groundbreaking news from China's DeepSeek. NVIDIA led the market carnage with a staggering loss of approximately $600 billion in market capitalization, marking the largest single-day decline in U.S. stock market history! This dramatic drop was primarily triggered by the rise of DeepSeek, a Chinese AI startup that has introduced a low-cost,...
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