Brain Box Gurukul
We built 7 startups, a 9th pan-India podcast on Spotify in 2022 & a Global Top 10 Personal Branding & PR Agency in 2024 & 'publicly' built 1-10,000 YouTube subscribers in 95 days. So if you want to grow your personal brand without guessing what works, join the 250,000+ community!
The $5 Mindset That Built A $20Bn Company!
How Founders Quietly Limit Their Growth Hi Reader, Every once in a while, the entrepreneurial ecosystem reminds us that power doesn’t always sit where you expect it to. Even in 2023, India’s youngest future billionaire wasn’t “too big” to sell a $5 product on LinkedIn. And that one, deceptively simple mindset difference is exactly what’s holding most founders back today. In today's newsletter, we unpack something I’ve been observing for years across Brain Box, - be it startup founder...
Legacy Is Losing!
Grow or Die. Period. Hi Reader, Look at any industry - be it Vodafone in telecom, GM and Porsche in the automotive space, to PSU banks in India & even Hooters & Red Lobster in casual dining - legacy brands are falling. And not because demand died, but because these brands didn't evolve fast enough. The world doesn’t punish legacy; it punishes inertia. There was a time when “legacy” equaled trust. But today, legacy without innovation is a burden. Look at Vodafone - once the gold standard in...
The New Strategic Commodity in 2026
Sentiment Analysis Hi Reader, A lot of founders and professionals assume reputation is a static construct. Almost like a trophy that is won once and then displayed on a shelf for eternity. I have always found that slightly simplistic. What most people actually respond to is not reputation. What they are responding to is perception. Reputation is only the byproduct of perception. And perception is driven by sentiment. In real time. Let me explain. 25 years ago during my early days at Wipro and...
Master Your LinkedIn Journey
The "New" LinkedIn Algorithm Hi Reader, In mid-2025, LinkedIn quietly rolled out a major algorithm overhaul, which transformed how content is ranked, shown and resurfaces across user feeds. It's no longer "social media" - it's now "interest media". It doesn't matter if you have a 100 followers or 10,000 - now your post would only be shown to those who share a common "interest" in that topic. This means as a user, I'd get to see major milestone of my "social" circle, but not their regular...
The #1 Asset in the World Right Now
What's The #1 Asset In The World Right Now? Hi Reader, First a disclaimer, I really admire Gary Vaynerchuk. For those of you who don't know him, he's a serial entrepreneur, catches trends since he's an investor in Twitter, Facebook, Uber & definitely doesn’t mince words. And this is what he says: “The #1 asset in the world isn't cash, real estate or oil. It's 'attention'. If you know what to do with it, you win.” He’s not exaggerating. In today’s hyper-saturated digital economy, attention has...
The 3 Mistakes Killing Your LinkedIn Content (& How To Fix Them!)
The 3 Mistakes Killing Your LinkedIn Content! Hi Reader, When I again started posting on LinkedIn in 2021 (was mainly on Quora from 217-21 to garner sales for my first startup), I used to spend around 3 hours to write a single LinkedIn post! This was spent crafting what I thought would be the perfect LinkedIn post. The result? 97 views. 1 like. Meanwhile, my own podcast announcement post has got 47,000 views in 36 hours! So this definitely wasn’t an algorithm problem. It was a 'me' problem....
Should You Post On Sundays?
Should You Post On Sundays? Hi Reader, How many times have you heard, "You shouldn't post on Sundays! It's useless"? I have. Multiple times. But I'm not one to listen, without experimenting myself. I've been trying this on my profile for over 18 months now & some of my best performing posts have gone out on Sundays. In fact, just last month I dug deep into strategically choosing your posting times: How my LinkedIn post reached a million impressions in just 6 days! We dug deep and figured out...
FREE Giveaway on reaching 11,111 "Meaningful LinkedIn Connections"!
FREE Giveaway on Reaching 11,111! Hi Reader, I had 4000+ LinkedIn connections in mid-2022. But despite the very low competition then, my posts just didn’t have the engagement it should. And therefore no business at all! So after posting daily for the first 6 months, I did a deep-dive. And here's what I found. About 90% of my LinkedIn network was built on my 14 years of corporate experience across Wipro, SAP, IBM & GBM in Dubai. And even though I had undertaken the entrepreneurship journey...
Newsletter Exclusive: The 4-Week Personal Branding "Content" Sprint!
4-Week Personal Branding "Content" Sprint Hi Reader, THE BIGGEST CHALLENGE that corporate professionals or entrepreneurs face in posting regularly on LinkedIn (or any social media platform) is CONTENT. This may surprise you, but you're already sitting on a goldmine of content. Every client call, meeting or challenge is potential content. The problem is that you're not mining it. I've posted daily on LinkedIn in 2022, 2023 & 2024. And I've gone from 900-odd connections to 11,000 in less than 3...
Why Less Isn't 'Just' More - It's Smarter!
Why Less Isn't 'Just' More - It's Smarter! Hi Reader, Since my first startup was into mobile repairing & refurbished devices, I've always been embroiled in the Apple - Android battle. In fact even today (8 years later), I still carry both! But what I love foremost is the Apple 'brand' & community that they create with their events. (Samsung tried it, but feel short. Google seems to be doing a much better job, though, because of their extended ecosystem). So you must have guessed what today's...
We built 7 startups, a 9th pan-India podcast on Spotify in 2022 & a Global Top 10 Personal Branding & PR Agency in 2024 & 'publicly' built 1-10,000 YouTube subscribers in 95 days. So if you want to grow your personal brand without guessing what works, join the 250,000+ community!