Hi Reader,
I had 4000+ LinkedIn connections in mid-2022. But despite the very low competition then, my posts just didn’t have the engagement it should. And therefore no business at all! So after posting daily for the first 6 months, I did a deep-dive. And here's what I found.
About 90% of my LinkedIn network was built on my 14 years of corporate experience across Wipro, SAP, IBM & GBM in Dubai. And even though I had undertaken the entrepreneurship journey from 2017, I wasn’t using LinkedIn as a sales channel. I mainly used Quora for my refurbished mobile startup (where I had over 100 Mn views on my answers!) & for selling nail salon franchises, we used Instagram extensively.
But I needed to fix my LinkedIn profile, so I could get B2B leads!
And let me be very clear on my purpose on LinkedIn. It was the same then, as it is now. Business. ‘Just’ having a high number of LinkedIn connections is a vanity metric. So I did what a few people around me thought was insane.
I removed 80% of my connections to go below a 1000!
And then I started building again, but this time being very selective on who I connected with. So while I've scaled to the magic number of 11,111, it could have been much higher. But again I was (and still am) very careful. WHY?
- There’s a cap of 30,000 first-degree connections for any individual on LinkedIn. So even if you’re a Sales Navigator license holder, you can’t directly connect with more than 30,000 people! You can have unlimited followers, but you’ll need to remove connections to accept or send any more 1st degree connections! This is a very big challenge that I see big LinkedIn influencers having - so I'm ultra-careful.
- More than 90% of our 250+ leads for our PR & Personal Branding Agency (& now even AI trainings) come directly from LinkedIn.
I’ve posted daily through 2022, 2023 & 2024. And the most important part of ANY social media post today is the HOOK. It’s the first 3 lines on LinkedIn, the first 1 second in an Instagram reel, the thumbnail in the YouTube video etc.
And it's just not me. We've used these same 11 hooks even for our 50+ Personal Branding clients to get them over 1 Billion views in just 6 months!
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We just dropped Episode 99 of "Brain Box - The Leadership Podcast" which was voted 9th pan-India by Spotify in 2022:
Phillip Kurian, CEO of Ricago shares his journey from steering global turnarounds to his single most important advice for emerging leaders & entrepreneurs.
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