Brain Box Gurukul

Hi Reader, It’s 2026, and the electric vehicle giant BYD is making a move that feels eerily familiar to anyone who remembers the Indian auto market of the early 2000s. BYD has just launched a new sub-brand called “Linghui”. Why? Because they have a problem: their cars are too popular with taxi drivers. When a car becomes the default choice for an Uber or Didi, it sends a subliminal signal to private buyers: “This is a utility tool, not a lifestyle choice.” It becomes the car you sit in the...

Hi Reader, Ringing in the New Year 2026 On New Year’s Eve, thousands of people gathered at Brooklyn Bridge Park, shivering in freezing temperatures, eyes locked on the skyline. They had seen the videos on social media. They had read the hype. They counted down to midnight, ready for a spectacular light show. And then? Darkness. Silence. Not a single spark. The crowd had been duped. Naturally, within minutes, the internet found its villain: Artificial Intelligence. A viral Reddit post...

The Quiet Difference In 2025 Hi Reader, As we are about to wrap up 2025, here's a trend I've noticed consistently over the past few years - but has accelerated in this one. The people who end up with disproportionate leverage in their careers are rarely the loudest or the most credentialed. They are simply the ones who decided, at some point, to stop keeping their learning private. Most professionals consume content for decades. Very few ever cross the line into creation. Fewer still document...

How Founders Quietly Limit Their Growth Hi Reader, Every once in a while, the entrepreneurial ecosystem reminds us that power doesn’t always sit where you expect it to. Even in 2023, India’s youngest future billionaire wasn’t “too big” to sell a $5 product on LinkedIn. And that one, deceptively simple mindset difference is exactly what’s holding most founders back today. In today's newsletter, we unpack something I’ve been observing for years across Brain Box, - be it startup founder...

Sentiment Analysis Hi Reader, A lot of founders and professionals assume reputation is a static construct. Almost like a trophy that is won once and then displayed on a shelf for eternity. I have always found that slightly simplistic. What most people actually respond to is not reputation. What they are responding to is perception. Reputation is only the byproduct of perception. And perception is driven by sentiment. In real time. Let me explain. 25 years ago during my early days at Wipro and...