Hi Reader,
How many times have you heard, "You shouldn't post on Sundays! It's useless"?
I have. Multiple times. But I'm not one to listen, without experimenting myself. I've been trying this on my profile for over 18 months now & some of my best performing posts have gone out on Sundays. In fact, just last month I dug deep into strategically choosing your posting times: How my LinkedIn post reached a million impressions in just 6 days!
We dug deep and figured out the criteria where this would work and why. So we tried it on the clients' that fit the bill. And the results speak for themselves.
📊 Sunday outperformed any other day (including weekdays) by 64% in terms of both impressions & engagement!
Why Do Sundays Work?
- Sundays have less content competing for attention
- People are scrolling more leisurely, and are not in “work mode”
- They’re more open to thoughtful, reflective content
- Less work distractions which leads to more genuine engagement
So Should You Post On Sundays?
It depends on two factors. Your audience and your content.
I've discussed the content perspective in the above section - make it thoughtful, reflective & include a CTA (call to action) to instigate engagement.
On the audience front, if it's mainly corporate professionals - don't. On the other hand, if they are founders, leaders etc who cannot switch off on Sundays - the results are above!
The algorithm doesn’t sleep on weekends. Your audience doesn’t either.
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Do you want good news or bad news first? My Episode 95 guest, Lior Arussy - a change management guru, explains how this simple question reveals a person's default mindset!
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Kaushik Bose
Perplexity Fellow & AI Trainer | 4x Founder with 2 decades of Sales & Marketing Experience
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