Hi Reader,
Our mantra in 2025 was "Do It Yourself" & I expanded this on my first LinkedIn post of the year. Following this theme, we launched our DIY courses & our personal branding 1-1 coaching programs this year. One of the primary reasons it worked so well, was
- We had done it ourselves.
- The market for Do-It-Yourself is massive.
We've also been pushing our participants to leverage AI & we decided to lead from the front again. We paused onboarding personal branding clients twice in the year (45 days each) just so we could be an AI-first PR & Personal Branding Agency ourselves.
The Result? We now use 18 AI tools every week to run our systems. We traded “likes” for “leverage.” And we tripled revenues and margins each quarter. But leverage without longevity is just a faster way to burn out. So our 2026 strategy is "Wellness" for leaders.
How You Should Choose Your "Word For 2026":
1. Define the “North Star”
Most people pick a word like “Growth” and forget it by February. Pick a word that solves your biggest bottleneck, not your biggest desire. If you are chaotic, your word is “System.” If you are burnt out, it’s “Wellness.”
2. The “Math” of Success
The word you choose must be quantified. For wellness - a leader with brain fog makes expensive mistakes. If you are at 60% capacity for 100 days a year, it's an "expensive day.”
3. The Month-by-Month Roadmap
Strategy fails without a calendar. As John Abraham said for a Garnier ad: "Mujhe vishvas hai performance par jo main measure kar sakoon" You need to be able to measure progress.
4. Kill the Success Blockers
Identify the one habit that is silently killing your year. For us in 2025, it was taking the hard decision to pause onboarding clients twice - for a total of 90 days. So we did it.
5. The “Truth” Keepers
Willpower is a finite resource. Systems are infinite. I rely on public accountability (like this newsletter) and internal audits with my team. Ask your inner circle: “Where am I deluding myself?” The answer will hurt, but it will save your year.
The Bottom Line: The reason my 2026 mantra is "Wellness" is simple. You can have the fastest car on the track, but if the driver falls asleep at the wheel, you'll still hit the wall!
Choose your word for 2026 wisely. Happy New Year everyone!
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ChatGPT's 2025 Wrapped confirmed that I was in the First 0.1% of users & Top 1% of Messages Sent. Have you checked yours? Read the LinkedIn Post >
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