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Brain Box Catalysts

What war zones and boardrooms have in common


Hi Reader,

In Episode 103, I got to pick the brains of Omar Khan, executive coach & author of “Loving Assertiveness.” Having worked with leaders across 50 countries - from Fortune 500 boardrooms to post-conflict war zones - the conversation went places I didn’t expect.

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The Insight That Stopped Me Cold:

Whether it’s a geopolitical conflict or a strategy disagreement in a boardroom, the underlying dynamic is almost always the same.

Fear dressed up as aggression.

Omar defines "Emotional X-Ray vision" as the ability to look past what someone is saying and find what they most need to be heard on. He shared a story of a senior board member who shot down every idea in every meeting. Everyone had written him off.

Until Omar asked him one question - and the man broke open. His last business had collapsed because of exactly the kind of poor decision-making he was now watching repeat itself. He wasn’t being difficult, he was terrified that it would happen again.

And that one conversation changed the entire dynamic.

The fix isn't a better framework. It's a better conversation. Underneath every act of resistance is a desire or yearning to be heard."

 

Omar Khan, Founder & Author, Loving Assertiveness

The Deciding - Doing Gap:

Omar's research suggests that 80-90% of decisions made in organizations are either inadequately acted upon or simply abandoned. Not because of bad strategy, but because the human conversations that need to follow a decision - about resistance, about power shifts, about what people actually need - never happen.

This concept of Omar’s, sits at the intersection of accountability and care. Not a pushover. Not a bully. Someone who can hold firm on what matters while genuinely wanting things to work out for everyone in the room.

It sounds simple. It is genuinely hard.

His website has free downloadable scripts you can use to practice these conversations. Worth bookmarking. And this certainly is one of those episodes I’d recommend you listen to twice.


Read my daily posts on LinkedIn & until next week..

Brain Box Catalysts: Global Top 10 Agency in PR | Personal Branding | Podcasting

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Brain Box Catalysts

After 25 years of corporate life, we (husband-wife duo) built 7 startups, our podcast was voted 9th pan-India by Spotify in 2022, our Personal Branding & PR agency was voted "Global Top 10" by DesignRush in 2024 & "Best PR Agency" by Business Connect in 2025. In addition, we also 'publicly' went from 0-10,000 YouTube subscribers in 95 days. So if you want to grow your personal brand without guessing what works, join the 250,000+ community!

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