Brain Box Gurukul
We have 25 years of corporate experience & built 7 of our own startups. Our portfolio includes India's #9 podcast in 2022 (Spotify), 'publicly' building 1-10,000 subscribers on YouTube in 100 days & our 7 social media channels have a loyal 250,000+ audience. Sign up for a weekly Marketing & Sales actionable dose. Real Results. No Fluff.
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Leadership Lessons from Dulles Krishnan
Hi Reader, After 2 decades of corporates, startups & founding businesses, the most common misconception about leadership is that it’s the title (or designation) that grants you command. But if you’ve ever worked with real leaders, you know that true authority is rarely assigned. It is inferred. It is felt. And it is almost always earned through conduct. This was the singular insight that resonated deeply with me when I interviewed Dulles Krishnan on Brain Box - The Leadership Podcast, voted...
READ POSTCoca Cola's $30 Mn mistake!
Hi Reader, What happens when a global giant tries to “fix” what isn’t broken? Many of you may not be aware - but in 1985, Coca-Cola made a bold move to reinvent its iconic drink based on taste tests.. and it backfired spectacularly! This is a masterclass in the power of emotional branding, customer loyalty, and the dangers of ignoring your audience. Remember, as a founder YOU WILL PIVOT.. but it's always a strategic decision. The Bold Gamble That Shocked America In the early 1980s, Coca-Cola...
READ POSTNewsletter Exclusive: FREE 9-step LinkedIn Audit Framework
Hi Reader, We've been sharing newsletter-exclusives from our launch this year. In addition to free Perplexity Pro licenses, exclusive discounts.. today we are sharing a "FREE 9-step LinkedIn Audit Framework" that we've personally used for 40+ clients, which have eventually got them over 1 Billion engagements (yes, with a B!). Here’s the reality:People decide in under 6 seconds whether you’re worth following. This isn't fluff. It's just what works in 2025. Do You Want The Framework? Oh......
READ POSTMy biggest "Marketing" mistake!
Hi Reader, Only humans make mistakes. I've made a whole tonne of them. Before I get to my biggest "branding mistake", here's a near-miss! September 2021: After successfully exiting my 15-franchise mobile refurbishing chain, I didn't quite know "What Next?" I'm a huge Gary V fan & he was recommending everyone to start a podcast. I knew the criticality of a brand (we built 3 in the past 3-1/2 years), so I was keen on tapping into distribution. I bounced this idea off my co-founder, wife & best...
READ POSTWhat's Saratoga Water got to do with Branding?
Hi Reader, Are you thinking "What the hell's Saratoga Water?" You're not alone. On February 6th, hardly anyone had even heard of them - but after fitness influencer Ashton Hall’s viral morning routine video and amassing a billion views, many people now know the premium bottled water brand. Unprecedented Business Impact The viral moment has had tangible effects on Saratoga Water’s visibility and sales. Google searches for the brand surged by an astonishing 1,379%, while its parent company,...
READ POSTWhy are "Short Form" Videos Becoming Longer?
Hi Reader In the dynamic realm of social media, short-form video content has become a dominant force, captivating audiences with bite-sized entertainment and information. Platforms like TikTok revolutionized the landscape with snappy, engaging videos that captivated audiences worldwide. However, a notable shift is underway. There's a major shift from bite-sized clips (30 to 60-seconds) to more substantial three-minute narratives. This transition is evident across major platforms —YouTube...
READ POSTThe "Dead Horse" Theory
Hi Reader In the fast-paced world of startups, resilience is often celebrated. Being a 4x founder, I can vouch that founders are encouraged to “never give up,” “push through adversity,” and “keep going no matter what.” But what if perseverance is actually holding you back? Enter the Dead Horse Theory—a concept that every entrepreneur, founder, and leader must understand to avoid sinking time, energy, and resources into a lost cause. What is the Dead Horse Theory? The Dead Horse Theory is a...
READ POSTSales Outreach in 2025
Hi Reader When I started my career in B2B Sales in 2005, sales outreach was fairly simple. Reach as many clients as you can & therefore you close more business. And 2 decades later? Sales Outreach is no longer a numbers game. IT'S A STRATEGIC ONE! This month’s newsletter dives deep into this paradigm shift, exploring why tracking, analyzing, and strategically acting on outreach data has become non-negotiable for today’s successful sales organizations. Whether you’re a solopreneur, an...
READ POSTOne of the hottest trends in 2025: Color Drenching!
One of the hottest trends in 2025: Color Drenching! The first "guest" newsletter.. First of all, the content of this newsletter comes from Arpita, who ran an Interior Designing startup before co-founding Brain Box Catalysts. Since she's not only designed all the 18 franchise outlets in our first 2 startups, but also designed a whole tonne of podcast covers, videos & brand websites, she'd be the perfect person to explain why "Color Drenching" - which has been taking over interior design - is...
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